Preneed Today: Changing Expectations

Preneed Today: Changing Expectations

As new generations get older, people’s expectations for how they receive information and go through the preplanning process are changing. Does your funeral home know what people are looking for? To help answer this question, we looked at a segment of preneed leads we...

Spotlight On: Memorialization in the Funeral Industry

Just like all other businesses, the funeral industry is competitive. Finding ways to meet and exceed the expectations of the customer and set your company apart from the others requires personalizing and customizing your memorialization services for each family. Read...