Funeral Home Resource CenterYour one-stop shop to SEO and Web resources, especially tailored for funeral home directors and funeral professionals.
I often find inspiration for funeral home business strategies in how other companies run their business. I’m always thinking critically about how businesses I interact with succeed in accommodating and serving their customers, as well as areas where they fall short....read more
At Legacy, we understand the people who visit online obituaries and why. Every day, we look at the demographics of our users to identify areas of opportunity that ultimately lead to site updates and innovations. Our analytics team looked at demographic data by state...read more
Cremation has been a hot topic in the funeral profession for years. As more and more families choose cremation over burial as their preferred method of disposition, funeral directors must adapt to changes in consumer behavior. About the Research For this analysis, we...read more
Study Summary Chicago Jewish Funerals has served the Chicagoland area for over 20 years. As the premiere funeral home honoring Jewish traditions in the northern suburbs, Chicago Jewish Funerals has two locations that serve hundreds of families each year. David...read more
What do people want? That’s the big question in every service profession, but it seems that keeping up with consumer trends related to funerals can prove more difficult - each individual and family is different, after all. How do we anticipate whether families want a...read more
As new generations get older, people’s expectations for how they receive information and go through the preplanning process are changing. Does your funeral home know what people are looking for? To help answer this question, we looked at a segment of preneed leads we...read more
It’s been a busy past year for us! Take a look at some of our highlights from this past year: We sponsored a dollar-for-dollar match for Funeral Service Foundation At NFDA, we doubled donations made to Funeral Service Foundation’s Fund 45 initiative, raising nearly...read more
This is Part 6 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. As I shared in the video above, there are several things you can do to improve how your funeral home does...read more
I don’t remember exactly what grade I was in when I got the dreaded write-your-own obituary assignment. I do remember the tombstone-shaped pieces of paper and the extremely serious look the teacher had as she handed them out. This was clearly a very important task....read more
This is Part 5 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. One way to use your knowledge about Googlebot to get visitors to your website it so understand what people...read more
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