Trends in Funeral Service: Cremation

Trends in Funeral Service: Cremation

Cremation has been a hot topic in the funeral profession for years. As more and more families choose cremation over burial as their preferred method of disposition, funeral directors must adapt to changes in consumer behavior. About the Research For this analysis, we...
Preneed Today: Changing Expectations

Preneed Today: Changing Expectations

As new generations get older, people’s expectations for how they receive information and go through the preplanning process are changing. Does your funeral home know what people are looking for? To help answer this question, we looked at a segment of preneed leads we...
Year in Review 2016

Year in Review 2016

It’s been a busy past year for us! Take a look at some of our highlights from this past year: We sponsored a dollar-for-dollar match for Funeral Service Foundation At NFDA, we doubled donations made to Funeral Service Foundation’s Fund 45 initiative, raising nearly...
Google Loves Google

Google Loves Google

This is Part 6 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. As I shared in the video above, there are several things you can do to improve how your funeral home does...