The Last Word

The Last Word

I don’t remember exactly what grade I was in when I got the dreaded write-your-own obituary assignment. I do remember the tombstone-shaped pieces of paper and the extremely serious look the teacher had as she handed them out. This was clearly a very important task....
Popular Funeral Home Search Terms

Popular Funeral Home Search Terms

This is Part 5 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. One way to use your knowledge about Googlebot to get visitors to your website it so understand what people...
Anatomy of a Search Result

Anatomy of a Search Result

This is Part 4 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. Google’s goal to make each click more relevant directly impacts what search result pages look like. Right...
Mobile Search

Mobile Search

This is Part 3 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. Mobile search has grown enormously due to the increasing prevalence of smartphones in our society....
Giving Back: It’s All About the Community

Giving Back: It’s All About the Community

NFDA 2016 Recap At the NFDA Convention this year, Legacy partnered with Funeral Service Foundation for a donation match that would benefit the Fund ’45 Initiative. The Fund ’45 Initiative helps fund scholarships, outreach and professional development opportunities in...