Preneed Today: Changing Expectations

Preneed Today: Changing Expectations

As new generations get older, people’s expectations for how they receive information and go through the preplanning process are changing. Does your funeral home know what people are looking for? To help answer this question, we looked at a segment of preneed leads we...
Year in Review 2016

Year in Review 2016

It’s been a busy past year for us! Take a look at some of our highlights from this past year: We sponsored a dollar-for-dollar match for Funeral Service Foundation At NFDA, we doubled donations made to Funeral Service Foundation’s Fund 45 initiative, raising nearly...
Google Loves Google

Google Loves Google

This is Part 6 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. As I shared in the video above, there are several things you can do to improve how your funeral home does...
The Last Word

The Last Word

I don’t remember exactly what grade I was in when I got the dreaded write-your-own obituary assignment. I do remember the tombstone-shaped pieces of paper and the extremely serious look the teacher had as she handed them out. This was clearly a very important task....
Popular Funeral Home Search Terms

Popular Funeral Home Search Terms

This is Part 5 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. One way to use your knowledge about Googlebot to get visitors to your website it so understand what people...
Anatomy of a Search Result

Anatomy of a Search Result

This is Part 4 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. Google’s goal to make each click more relevant directly impacts what search result pages look like. Right...