Meet the Faces of Your Audience

Meet the Faces of Your Audience

These days, understanding your online visitors is more important than ever – and thanks to analytics, it’s possible to learn more about their online behaviors. In previous posts, we shared the two types of users who read online obituaries (Browsers and Mourners)...
Making Deeper Connections Through Your Website

Making Deeper Connections Through Your Website

Many activities that traditionally take place in a brick-and-mortar building now take place online – banking, shopping and even dating. Your families are also looking online for information about funeral services, and your website serves as your digital storefront....
Major Google Update Effective April 21

Major Google Update Effective April 21

As part of Google’s ongoing effort to best serve the end user, the company has implemented various changes as to how it calculates and delivers search engine results. Its latest update, scheduled to roll out starting on April 21st, focuses on improving the user...
Know Your Audience

Know Your Audience

Obituary: a notice of a death, a micro-biography of the deceased, a celebration of life Obituaries have been, and continue to be, an important part of how families spread the news of a death and grieve the loss of a loved one. They also supply valuable...