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Did You Know: The Most-Read Section of your Newspaper’s Website is its Obituary Section?

Did You Know: The Most-Read Section of your Newspaper’s Website is its Obituary Section?

by Tracie Martin | Apr 30, 2018 | Case Studies, Legacy Insights

We already know that newspapers have an incredible reach in many communities across the world. As we shared in a previous blog post, our newspaper partners’ online presence reaches over 22% of all people over the age of 55 (more than twice the Internet average). But,...
French Funerals Receives Over $16k in Pre-Need Lead Sales from Legacy.com

French Funerals Receives Over $16k in Pre-Need Lead Sales from Legacy.com

by Tracie Martin | Sep 29, 2017 | Case Studies, Community News, Legacy Insights

Overview As part of an ongoing initiative to find new ways to bring value to funeral home partners and increase their market share, Legacy has created a pre- and at-need leads program through the Legacy Funeral Home Directory. French Funerals & Cremations, one of...
Penland Family Funeral Home Increases Exposure by 127% with FHLS

Penland Family Funeral Home Increases Exposure by 127% with FHLS

by Tracie Martin | Jul 14, 2017 | Case Studies, Industry, Legacy Insights

Study Summary Penland Family Funeral Home is a single-location funeral home in Swannanoa, North Carolina, serving the greater Asheville area. The funeral home offers a broad range of personalized services to the families it serves. While Penland Family Funeral Home is...
How Chicago Jewish Funerals Increased Exposure by 322% with Local Spotlight

How Chicago Jewish Funerals Increased Exposure by 322% with Local Spotlight

by Tracie Martin | Apr 24, 2017 | Case Studies, Industry, Legacy Insights

Study Summary Chicago Jewish Funerals has served the Chicagoland area for over 20 years. As the premiere funeral home honoring Jewish traditions in the northern suburbs, Chicago Jewish Funerals has two locations that serve hundreds of families each year. David...
Obituaries: The Gap Between Newspaper Pricing Trends & Consumer Expectations

Obituaries: The Gap Between Newspaper Pricing Trends & Consumer Expectations

by Legacy | Jun 10, 2016 | Case Studies

About the Research Legacy.com set out to study pricing trends on newspaper obituaries throughout the United States. We reviewed all the obituaries in our database and determined the average length of an obituary is 836 characters (with 42.92% of obits containing a...

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