With more than 12 million pageviews every month, Legacy’s Funeral Home Directory is the most trafficked online directory for those seeking funeral information. The directory began as a page that allowed visitors to find newspaper obituaries associated with a specific funeral home. Over the years, we’ve heard from consumers that they want more information on these pages—especially information about planning.
As part of our ongoing efforts to provide the most engaging experience for all site users, we are excited to announce we are making some major upgrades to the Funeral Home Directory. These changes will provide funeral homes with an updated, branded experience in partnership with their newspaper obituaries, and offer newspaper visitors an easier and more engaging way to interact with your home. Soon, your profile page will feature:
More organized information about your home
An easy-to-read format
Clear contact information
Get Qualified Leads from Legacy
Want to get the most benefit from these enhancements and reach more at- and pre-need customers? In October, we launched the Legacy Advisor Network, a digital leads solution that will help connect funeral homes to active planners. Legacy Advisor Network participants enjoy an enhanced profile page that emphasizes planning and connects your home directly to interested planners.