Legacy.com

Where the End of Life Begins

Since 1998, Legacy has been the global leader in digital memorialization and end-of-life planning. No other partner can match our revenue opportunities, leads, and data insights, or offer you more access to your key audience: end-of-life consumers.

 Distribution Matters

People want to read obituaries. This gives your obituary content the potential to reach a broad audience within the communities that matter to you, but not if the only way to experience it is on your funeral home website.

When you share your notices on the platforms and channels where your audience already spends their time, you increase the visibility of your funeral home brand and create new opportunities to engage with local families.

Obituaries are the 3rd-largest category on Facebook’s
local news feeds.
Neiman Labs

Social media leads convert 13% more than other traditional lead sources.
Hubspot

Syndicated content gets 3x more leads than paid search/outbound marketing.
Content Marketing Institute

More links to your website give your home more first-page search placements.
Moz.com

75% of people
never scroll past 
the first page
of Google search results.
Hubspot

Our Network

34,000 funeral home listings

30 million online notices

One billion annual visitors

Thousands of monthly leads

The funeral home that gets the most attention and traffic winsGetting eyes on your funeral home is imperative. Legacy.com has all of the eyes that funeral homes need and want.

Ryan Thogmartin

CEO, Disrupt Media

Our Services

Manage Your Brand

Legacy’s funeral home directory serves over 3 million visitors each month – more than 3X the traffic to the next five funeral home directories combined! (2019 SEMrush analysis) 

They’re searching for upcoming services at your facility. They’re looking for your families’ obituaries. Most importantly, they’re often looking for the right funeral home in their community to help with at-need or pre-need arrangements.

Claim your FREE listing today for instant access to this motivated audience. It takes just 2 minutes!

  • Control your brand experience, logo, photo gallery, description, services offered and more.
  • Get free leads from the “Contact Us” form on your listing.
  • Manage ratings and reviews (coming soon!)
  • And more

Extend Your Reach

Every month, over 40 million people discover funeral homes, end of life content, and obituaries on Legacy’s network of sites.

With Legacy Pro, we’re putting the strength of our consumer market leadership at your fingertips, helping your brand and content reach a broader audience. Join Legacy Pro and:

Find More Families

  • Share your new obituaries automatically with our audience. It’s easier than sharing on Facebook!
  • Own multiple positions in search results, driving more families back to your site.
  • Automatically syndicate your content to Google News and Apple News.

Get Leads and Revenue

  • Get real-time leads from your directory page, easily accessible from your private dashboard.
  • Earn up to 25% revenue share on floral orders generated by your content.
  • Choose your preferred local florist.*
  • More revenue opportunities to come!

*Florist must be in the FTD network to participate.
Fulfillment subject to FTD network terms.

Gain a 360 View of Your Market

  • Proprietary local market intelligence identifies how many families your competitors are serving.
  • Brand engagement reports detail how people interact with your funeral home across our site.

Control Your Market

Your families are viewing death notices in publications across the country. Our Local Market Sponsorship program delivers all of them straight to your doorstep. Claim Your Market to get:

  • Exclusive ad space in front of locally-based browsers across our entire network.
  • Easy setup and concierge design.
  • Monthly reporting and insights.

Our Corporate Family

Some of Our Partners