Legacy.com is offering funeral homes more robust services after buying ObitData.com, the only national provider of funeral home market share information. Stopher Bartol, 51, founder and CEO of Legacy.com in Evanston, Illinois, says most funeral professionals can’t waste valuable time counting obituaries to determine the market share of competitors.

Click here to read Funeral Service Insider’s story on the acquistion or download a PDF by clicking the image below.