This is Part 6 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here.
As I shared in the video above, there are several things you can do to improve how your funeral home does in search engine results. The more you make it easy for Google to accomplish its goal, the more value and benefit you will receive. Think about it as putting in the time and energy to help Google do the work for you.
The most important thing is to make sure that your funeral home’s name, address and phone number is accurate and consistent across the Web. This way, your business information will be aggregated in search results, making it easier for families to find you.
To help you get started putting all this knowledge about search engines into practice, I have compiled a Funeral Home To-Do List with simple first steps that you can take. Download the To-Do List below and start taking advantage of search engine marketing strategies that are available to you at no cost. If you would like a more in-depth tutorial or a consultation on your site, please contact me here.
See the rest of the Search Engine Marketing webinar series.
Chief Marketing Officer
Kim oversees marketing for Legacy with a strong focus on client success and the delivery of best-in-class relationship management and customer service.
Before joining Legacy.com, she served most recently as CMO of Retrofit and before that as SVP of Marketing for eDiets.com. She spent most of her early marketing career at Kraft Foods, growing from Assistant Brand Manager to Director of Health & Wellness. Her experience also includes roles at Peapod, Starbucks, H.E. Butt Grocery and consulting for fitness retail, new product development and online marketing.
Kim is an expert in online marketing, Search Engine Optimization, and marketing strategy.