Google Loves Google

Google Loves Google

This is Part 6 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. As I shared in the video above, there are several things you can do to improve how your funeral home does...
Popular Funeral Home Search Terms

Popular Funeral Home Search Terms

This is Part 5 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. One way to use your knowledge about Googlebot to get visitors to your website it so understand what people...
Anatomy of a Search Result

Anatomy of a Search Result

This is Part 4 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. Google’s goal to make each click more relevant directly impacts what search result pages look like. Right...
Mobile Search

Mobile Search

This is Part 3 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. Mobile search has grown enormously due to the increasing prevalence of smartphones in our society....
How Googlebot Sees the World

How Googlebot Sees the World

This is Part 1 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here. Since the World Wide Web was invented in 1989, what we now know as the internet has expanded to become a...