In our continuing efforts to focus on user-driven site innovations, we’re extremely excited to introduce some new features. These features are focused on organizing our data better to address the specific needs of millennials who search for obituary information differently than earlier generations.
We’re introducing a mobile-friendly page about a deceased individual that includes all available information from our network. This page organizes the data more efficiently to create an enhanced user experience that will connect visitors from search to the obituary information they seek. We’re also working toward launching persistent navigation across our pages. Combined with the mobile-friendly pages, the navigation is structured to make finding obituaries by name and location easier for all visitors.
Why Are We Making These Updates?
Consumer habits around online obituaries have changed.
Five years ago, users accessed the Internet from a desktop and started at a newspaper to find obituary information. Today, users are just as likely to find the same information by using Google on their mobile device. The new features will serve the search behavior of the millennial mourner better, and they will increase your mobile audience across all age groups.
Legacy and Its Partners Dominate Search Results.
Legacy and its partners already dominate when users search in traditional ways, and now we see new search behaviors, especially with a younger audience like millennials. These updates address those behavioral changes by creating additional location and name categories that will allow our partners to continue dominating search results.
We’re Always Testing To Grow Our Audience.
By building new ways for users to find information, we’re going to grow audience. We’ve built these new and exciting features, but our work doesn’t stop there. As we learn more about our audience and their needs, we’ll continue to innovate to serve users best for their benefit and the benefit of the entire partner network.
We’re Focused on Organizing Data More Efficiently.
As we expand our network, we’re tying data together so that we can bring more visitors from their searches to the obituary information they seek. These powerful new features will drive increased traffic to our full partner network while also delighting users.