Donation Match Event to Kick Off at NFDA Convention Building on Last Year’s Success
Oct 27, 2017 – EVANSTON, Illinois – For a third year,, the internet’s leader in obituary and related services, is supporting funeral service by matching donations to the Funeral Service Foundation, the leading public foundation dedicated in perpetuity to serve the funeral service profession. Beginning Oct. 29, 2017 at the NFDA International Convention & Expo in Boston, donations made to the Funeral Service Foundation’s Fund ’45 campaign will be matched by dollar for dollar up to $22,500.

Stopher Bartol, Founder and CEO of, shared, “We’re thrilled to partner with the Funeral Service Foundation again after the overwhelming success of last year’s event. Exceeding the $45,000 goal in one day shows how generous and passionate funeral professionals are about supporting the Foundation. We’re honored to have a role in supporting the future for funeral service professionals and all the communities they serve.”

Danelle O’Neill, Executive Director of Funeral Service Foundation, added, “Our Fund ’45 giving campaign has allowed the Foundation to carry forward the profession’s leaders, thinkers and doers, and we’re looking forward to building on that momentum with Legacy’s generous dollar-for-dollar match. Fund ’45 makes it easy for new donors and current supporters alike to double their impact and help the Foundation support funeral service in building meaningful relationships with the families and the communities it serves.”

Donations may be made on-site in NFDA Central and via the NFDA app. Donors can then celebrate their impact at the booth (No. 2682) by adding to the Funeral Service Foundation wall, enjoying Chicago-famous Garrett’s Popcorn, and by writing their name on the Foundation’s donor bench in NFDA Central. Secure online donations also may be made at The matching gift initiative runs through December 31, 2017.

ABOUT LEGACY.COM INC.® is the global leader in online obituaries with over 40 million visitors each month and ranked as a Top 40 domain in the U.S. by Quantcast. Through the and brands, the company provides support and obituary-related services to more than 1,500 newspapers and 3,500 funeral homes in the United States, Canada, Australia, New Zealand, U.K., and Europe to help people express condolences and share remembrances of loved ones. partners benefit from unparalleled scale and expertise that enables the delivery of industry-leading products, innovative e-commerce solutions, and award-winning customer service. is headquartered in Evanston, Illinois.


Since 1945, the Funeral Service Foundation has served as the profession’s philanthropic voice. As the charitable arm of the National Funeral Directors Association since 1997, the Foundation receives operational support from NFDA and donors across the profession to help advance its mission to support funeral service in building meaningful relationships with the families and the communities it serves.

For more information contact:
Kim Evenson
[email protected]