Introducing Legacy Pro

Meaningful connections with families and funeral planners

Since 1998, families have looked to Legacy as a trusted source of funeral information and resources. Now, our new marketing service for funeral homes will help our partners achieve the greatest online exposure. Get leads, additional revenue, and local market insights personalized to your funeral home, for free. Welcome to Legacy Pro.

Find Your Families

Our digital tools help you serve families at every stage of the end-of-life journey.

Connect with more of our demographically-ideal users: pre-need, at-need, and beyond. 

  • 61% are women
  • 63% are 45+ years old
  • 70% would pre-plan a funeral

Expand Your Reach

With more than a billion annual website visitors, Legacy.com positions your brand in front of more families every day.

  • 3,000,000 monthly visitors searching for local funeral home information
  • More traffic to your website by capturing more Google search results
  • Email, mobile, and social alerts connect obituary readers & planners to your brand

Increase Revenue

Traditional funerals are declining at a rapid pace. We help you take advantage of every monetization opportunity.

  • Earn commission on qualified floral sales.
  • Choose your preferred local florist.*
  • Powerful commerce tools that boost the reach and effectiveness of your obituary content with extended family, friends, and out-of-town mourners.

*Florist must be in the FTD network to participate.
Fulfillment subject to FTD network terms.

Want to learn more?