This is Part 3 of 6 in a Search Engine Marketing webinar series by Kim Evenson, Chief Marketing Officer of Legacy. The webinar in its entirety can be found here.
Mobile search has grown enormously due to the increasing prevalence of smartphones in our society. According to Pew Research Center, 67% of American adults own a smartphone and 90% of cell phone owners report that they frequently carry their phones with them (Pew Research, 2015). From helping people keep up with news to reserving a ride via an app, it’s no wonder that the majority of smartphone users rarely or never turn them off.
Why does this matter?
People don’t really use the yellow pages anymore. Online search, especially on mobile devices, is how people are likely to find your funeral home. In 2015, 94% of consumers used the internet to find a business and the majority of online searches come from a mobile device (Google).
Since most people will find or at the very least look for information about your funeral home online, it is crucial that your website is mobile-friendly and your business information online is accurate and consistent. This is especially important as most people who look up directions via search go there the same day. Whether it be a family who needs to make arrangements or mourners who are attending a funeral, your funeral home’s name, address and phone number is critical for anyone looking for more information.
Chief Marketing Officer
Kim oversees marketing for Legacy with a strong focus on client success and the delivery of best-in-class relationship management and customer service.
Before joining Legacy.com, she served most recently as CMO of Retrofit and before that as SVP of Marketing for eDiets.com. She spent most of her early marketing career at Kraft Foods, growing from Assistant Brand Manager to Director of Health & Wellness. Her experience also includes roles at Peapod, Starbucks, H.E. Butt Grocery and consulting for fitness retail, new product development and online marketing.
Kim is an expert in online marketing, Search Engine Optimization, and marketing strategy.