Making Deeper Connections Through Your Website

Making Deeper Connections Through Your Website

Many activities that traditionally take place in a brick-and-mortar building now take place online – banking, shopping and even dating. Your families are also looking online for information about funeral services, and your website serves as your digital storefront....
Major Google Update Effective April 21

Major Google Update Effective April 21

As part of Google’s ongoing effort to best serve the end user, the company has implemented various changes as to how it calculates and delivers search engine results. Its latest update, scheduled to roll out starting on April 21st, focuses on improving the user...
Understanding SEO: Strategies to Improve Your Rank

Understanding SEO: Strategies to Improve Your Rank

Let’s be honest. Between one funeral home and the next, there will only be a small variance in the kind of information that is published on a website. The funeral services and arrangements you provide are important, but other funeral homes probably offer similar...
Understanding SEO: What is SEO?

Understanding SEO: What is SEO?

The Internet has become one of the most important tools for businesses. As more people publish information online, it becomes increasingly valuable for businesses to distinguish their information from everyone else’s. Marketers often point to SEO as the magical...
Understanding SEO: Why Search Matters

Understanding SEO: Why Search Matters

Why does search matter to your funeral home? Technology is everywhere. It has significantly altered how we interact with each other and find information. Our industry is no exception—when people look for obituaries and information about funeral services, they often...