As the leader in online memorialization and obituaries, is always looking for new ways to best serve and engage our audience. Our research shows that a portion of our monthly audience of 40 million users, including 20 million baby boomers, are interested in pre- and at-need funeral planning resources.

With the growing interest in funeral planning, we’ve created a planning guide that provides users with a blueprint to begin their pre-planning journey. The guide reinforces the importance of pre-planning, how to find a funeral home, and includes information on common types of ceremonies, burial and cremation options, essential documents to prepare, payment options, and other important things to remember when pre-planning.

We will be promoting this guide across the network of sites, including the funeral home directory, select obituaries, and planning content articles. Our goal is to gauge interest in funeral planning and to expose new audiences to the topic at a time when it’s the most relevant.

Connecting Planners to our Funeral Home Partners
This update is part of our larger initiative to help connect planners to the right funeral home in their market. It builds on the recent launch of the Legacy Advisor Network, our new digital leads solution.

To learn more about how legacy can send you qualified leads, visit .