It’s been a busy past year for us! Take a look at some of our highlights from this past year:

We sponsored a dollar-for-dollar match for Funeral Service Foundation

At NFDA, we doubled donations made to Funeral Service Foundation’s Fund 45 initiative, raising nearly $70,000. The money raised for Fund ’45 will support academic scholarships, professional development and continuing education for many funeral directors. Although our match is over, you can still donate to this great cause at

We hit a milestone of 100 million sessions monthly

In September, we hit a milestone of averaging over 100 million sessions per month for the first time. Millions of people are looking for funeral-related information each month and finding it on By working with over 3,500 funeral homes and 1,500 newspapers, Legacy has created the top online destination for obituaries, making it easier for families to get the word out about a death.

We attended ICCFA for the first time

This year marks the first year that the team has been at a ICCFA Convention. We had a wonderful time in New Orleans and were able to provide many of you with SEO consultations to show you how Google “sees” your website. If you missed us at ICCFA but are interested in a free report on your website, please contact John Heald at [email protected].

We produced a Free Search Engine Marketing Series

Based on the tremendous feedback we’ve received at NFDA, ICCFA and AFDA conferences, we created an in-depth video series that walks through how you can take advantage of search engine marketing for free. In this series, marketing expert Kim Evenson breaks down how search engines work and shares simple ways you can promote your funeral home business for free. Check out the series here.

Be sure to revisit some of our most-loved content:

As we look to the new year, we are excited for the new partnerships, programs and product updates that will be coming in 2017. Here at Legacy, we are always looking for ways to bring value to our partners and provide the best experience you and the families you serve. If you have any ideas or suggestions, please reach out to us at [email protected].

We hope you have a wonderful holiday season and a happy new year!